Lares, idea of Family
El Cristo, one of our developments
A happy family with his legacy
Antigua Cementera main access visualisation
Lomas del Valle, one of our developments
Security, Wellbeing, and Value Appreciation:
the pillars of our developments.
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Lares is a joint venture between principals of Gestar Inmobiliaria (“Gestar”) and Zeller. We are the leading developer of quality residential communities in Mexico, with a track record that spans well beyond 30 years.
Picture of Lares developments

Established in 2012, Lares is a real estate development and investment platform focused on delivering quality residential solutions to the undeserved Mexican middle-class within a rigorous investment and risk management framework.

The firm is a joint venture between principals of Gestar Inmobiliaria and Zeller. This partnership allows Lares to leverage Gestar’s experience in residential land development and Zeller’s sourcing and structuring expertise. To date, Lares’ partners have completed projects valued in excess of US$3 billion.

Gestar is a leading developer of quality residential communities in Mexico with a track record that spans over 30 years. The company is headquartered in Puebla, Mexico, and has undertaken a number of groundbreaking development projects throughout the country. Gestar's track record includes Puerta de Hierro, one of the most prestigious residential communities in Puebla; Real de Candiani, a residential community in Oaxaca; Plaza del Valle, the best performing mall in Oaxaca; Lomas del Valle, the premier middle income residential community in Puebla; and La Antigua Cementera, a 75-hectare middle income residential community in Puebla, among others.

Zeller is a privately-held, vertically-integrated owner-operator of Class A office properties and multifamily developments with a history that spans over 35 years. Headquartered in Chicago, Zeller was founded in 1988 and is led by a management team with extensive real estate experience across investment, finance, marketing & leasing, architecture, construction, development and asset & property management. Zeller has been a leader in value-add office repositioning, driving premium returns by pursuing investments in assets that can be improved to institutional quality through strategic redevelopment, repositioning and re-leasing.

It is the blend of institutional standards with a local expertise that has positioned Lares as the leading provider of quality gated communities in Mexico. Its multi-cultural, multi-disciplined team draws from a diverse and extensive knowledge base to create the most innovative, efficient, and environmentally conscious communities.

Lares’ current portfolio includes four ongoing residential master-planned communities: La Antigua Cementera (187-acre gated community in Puebla), Santa Barbara (50-acre gated community in Aguascalientes), Las Almenas (22-acre gated community in Puebla), and Cumbres Residencial (one-phase condominium development in Puebla).

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Lares develops, markets and sells communities that stand the test of time. We provide the foundations upon which residents can build a legacy, and strive to create spaces in which families can thrive for generations, always offering a sense of security, wellbeing and value appreciation.
Security icon SECURITY

Keeping your family safe is our number one priority. From site selection, master planning and project execution we make every decision with your safety in mind. All of our developments are located in prime areas, properly illuminated, fully gated, with controlled access points, closed circuit televisions, and 24 hour security personnel at all entrance points and within the compound.

Wellbeing icon WELLBEING

Our designs integrate nature into your way of life. With extensive amenities, parks, club houses, sports facilities, shopping, recreation and social areas your family can live a healthy and comfortable lifestyle. We believe that a healthy mind and a healthy body start at home. We build more than just a community; we create a way of life.


We understand that a home is more than just four walls and a roof, it’s also your legacy. By employing the most innovative designs, the highest quality materials, and the most stringent quality controls we create communities that are highly sought after, giving you the best possible opportunity for price appreciation. We know that you have trusted us with your most important investment and we do not take that responsibility lightly.

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La Antigua Cementera
  • La Antigua Cementera is a 187-acre gated community in Puebla developed by Lares together with Gestar
  • Three separate gated entrances provide security and a sense of exclusivity
  • Located 10 minutes away from 60% of all jobs in Puebla, and within walking distance to shopping centers and supermarkets
  • La Antigua Cementera has 2,836 residential lots, with 22 acres of recreational community gardens.
  • The project also includes 20 acres of commercial area

  • Designed by Lares and JSa, a prestigious global architecture firm, Cumbres Residencial is a one-phase all-inclusive apartment community located in the state of Puebla
  • Located 10 minutes away from Puebla’s business district and steps away from shopping malls, grocery stores and banks
  • Amenities include high end finishes, lavishly landscaped public spaces, outdoor grills, a fitness center, playground, community game room, and visitor parking spaces, among others
  • Cumbres is one of the first residential developments to receive the World Bank’s EDGE certification for an environmentally conscious design

Santa Bárbara
  • Santa Barbara represents the highest quality offering for residential housing targeted to the middle and upper middle class in Aguascalientes. Our development has finishes, design, and amenity package not seen in the city until now
  • The development consists of 53.3 acres (21.2 hectares) of prime land at the intersection of Blvd Juan Pablo II and Segundo Anillo, centric, connected, and in Aguascalientes’s high growth area which guarantees value appreciation for our residents
  • 702 residential lots and a commercial area of 20,000 m2 designed by the prestigious architecture firm Artigas Arquitectos
  • Exclusively marketed to the C+/B- demographics, yet it has the finishes, design, and amenity package of a high end development
  • Completed by January 2018

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Lares’ investment professionals work closely with our operations team to capitalize on market dislocations and to identify unmet demand, focused on both geographic and demographic fundamentals.

Through our focused investment strategies, we have developed a strong track record of consistently delivering attractive risk adjusted returns. We believe in a disciplined, institutional, replicable and scalable approach to investing and to always develop the highest quality product in the most desirable locations.

Lares manages both private and institutional capital using a growth oriented investment approach. Since the creation of our parent companies, our founders have been backed by legacy equity, which is a testament to our commitment to the long term success of our investors.

illustrations that represents economics matters

Logo Gestar
Logo Zeller

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Blvd. 15 de Mayo No. 4514 Col. Zona Cementos Atoyac.
Puebla, Puebla, México. 72023

T +(52)222 230–3037


401 North Michigan Avenue Suite 700
Chicago IL, 60611

T +(1)312 640-7600